A jar full of possibilities.
The Brand Jar follows a considered, step-by-step approach to branding. Developing, creating, and sharing your brand with care and intention, our comprehensive suite of services ensures that every element of your brand reflects your values, resonates with your audience, and builds lasting connections.
Let’s start with the right ingredients.
STEP 1: DEVELOPING YOUR BRAND RECIPE
This is where we set the foundation. Through a considered and intentional process, we uncover what makes your brand unique, ensuring every decision moving forward is aligned with your values, story, and purpose. From auditing where you are today to shaping the core elements of your identity, this step provides the clarity and direction needed to build a cohesive brand strategy.
PROCESS
Market Research: Understand your audience, competitors, and industry trends to uncover opportunities and ensure your brand resonates with the people you aim to serve.
Brand Audits: Assess where your brand stands today, identify strengths and weaknesses, and uncover opportunities for improvement.
Purpose & Storytelling: Uncover your purpose, define your values, and craft a narrative that resonates deeply with your audience.
Identity Foundation: Develop or refine the foundational elements of your brand’s visual identity, including colour palettes, typography, and overall aesthetic direction, ensuring everything aligns with your story.
Positioning & Messaging: Define your brand’s voice, develop clear messaging, and create a roadmap for strategic growth.
The recipe is set. Now it’s time to create.
STEP 2: CREATING WITH PURPOSE
This is where your strategy comes to life. Acting as your creative director, The Brand Jar collaborates with a network of talented local creatives to shape the visuals and content that embody your brand. We oversee the process to ensure every detail is meaningful, cohesive, and true to your story.
PROCESS
Content Strategies: Develop a thoughtful roadmap for creating meaningful and engaging content that aligns with your values.
Photography: Capture the essence of your brand with high-quality, purpose-driven imagery.
Videography: Tell your story through compelling and visually engaging video content.
Design: Create cohesive visual elements, from graphics to layouts, that reflect your brand’s identity.
Creative Campaigns: Craft campaigns that inspire connection, align with your purpose, and bring your story to life.
What’s a brand if it’s not shared?
STEP 3: SHARING WITH INTENTION
With your brand fully realised, we guide you in sharing it thoughtfully and authentically. From developing a tailored digital marketing roadmap to refining your online presence, we help ensure your story reaches the right people in ways that build trust and loyalty.
PROCESS
Digital Audits & Consulting: Evaluate your online presence, uncover opportunities, and provide strategic recommendations for growth.
Social Media Strategies & Content Frameworks: Develop consistent, purpose-driven plans to engage your audience and share your story effectively.
Website Optimisation & Development: Enhance or refine your website to reflect your brand’s identity, improve user experience, and boost visibility with SEO strategies that ensure your audience can find you.
Email Marketing Strategies: Create thoughtful email campaigns and automated sequences to engage your audience, share updates, and build lasting connections over time.
The cost of a legacy.
Every brand is unique, and so is the journey to bring it to life. Pricing is tailored to your specific needs, based on the scope of the project, the size of your business, and any existing assets. Each stage - strategy, creative development, and sharing - is quoted individually, ensuring transparency and flexibility.